• Tiana Speter

MUSIC NEWS: I Prevail come out swinging with an intense new music vid for their track DOA



Never ones to do things by halves, American metalcore luminaries I Prevail have continually smashed the boundaries of the heavier music realms since first barreling onto the scene with that Taylor Swift cover. Forming in 2013, the band's achievements since forming just under 7 years ago have covered everything from sold-out international shows to two Grammy nominations. And while undeniably able to smash out seething dollops of brutality and creamy clean tones (with over 200 million total streams alone on their absolute belter of a 2019 album with Trauma), the group have also endeared themselves to a legion of fans with their emotive core and ability to transform some of the darker elements of humanity into powerhouse tunes, seen perhaps most vividly on their latest outing DOA.


Teaming up with rap lord Joyner Lucas (himself coming off a critically acclaimed debut album featuring collabs with Logic and Young Thug), DOA as a standalone tune is a fresh take on the I Prevail standard, with Joyner Lucas providing a slick addition to the familiar brute force below. But there is so much more to this tune than what is going on on the surface with DOA, and the group's recent music video release profoundly takes brutal aim at significant issues facing the US and beyond, with racism, gun violence, domestic violence and blatant indifference placed centre-stage in this no-holds-barred clip.


I Prevail certainly do not beat around the bush with these visuals, with some extreme scenes coming to life throughout the music video. And while the imagery is confronting at times, it's an inescapable face-off to some dark realities that have scarily found their way into commonplace culture - and an uncompromising route to keep these issues front and centre from a band who have increasingly sought to turn their profile to shining a light on things most others would balk at going near.


With their previously planned Aussie tour understandably postponed until the near year, it may be a while yet until we can get some I Prevail in person. But for now, keep an eye out for more to come from this explosive bunch, and for those able to withstand some particularly heavy visuals, you can check out the new clip for DOA below.

(TRIGGER WARNING - THE BELOW MUSIC VIDEO IS NOT FOR THE FAINT OF HEART).


WARNING - THE BELOW VIDEO CONTAINS VIOLENT CONTENT (INCLUDING GUN AND DOMESTIC VIOLENCE) THAT MAY BE DISTRESSING TO SOME PEOPLE. VIEWER DISCRETION IS ADVISED


FOR MORE INFO, HEAD HERE.




BY TIANA SPETER


#musicnews #iprevail #doa #joynerlucas #musicvideo